University of Florida to sell alcohol in the Swamp, O’Connell Center

Alcohol is coming to the Swamp and the O’Connell Center.

A general view of Ben Hill Griffin Stadium during a game between the Florida Gators and the Tennessee Volunteers on September 26, 2015 in Gainesville, Florida. (Photo by Mike Ehrmann/Getty Images)

A general view of Ben Hill Griffin Stadium during a game between the Florida Gators and the Tennessee Volunteers on September 26, 2015 in Gainesville, Florida. (Photo by Mike Ehrmann/Getty Images)

Florida announced Wednesday that it will begin selling beer and wine in the premium seating areas at Ben Hill Griffin Stadium and the O’Connell Center.

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Alcohol sales in the Swamp will begin in the 2016 season and will be limited to fans in the Holloway Touchdown Terrace and Evans Champions Club. Beer and wine sales will end at the start of the third quarter of football games.

Alcohol sales in the O’Connell Center will begin once a $64.5 million renovation is completed in December and will be limited to fans in the premium seating lounge areas. Beer and wine sales will end at the start of the second half of basketball games.

Fans purchasing alcohol in the premium areas must consume their drinks in the lounge and cannot take any alcohol to the general-seating area. The SEC doesn’t allow alcohol to be sold to the general public.

The press release notes that Florida is the sixth Southeastern Conference school to sell alcohol at football games and the fourth SEC school to sell alcohol at basketball games.

“Providing alcohol in our premium seating areas for both football and men’s basketball was another amenity we wanted to provide to the fans in those areas,” Florida athletic director Jeremy Foley said in the press release.

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